10 WAYS TO MOTIVATE YOUR
customers’ first impression of your laundry is usually through your employees.
Keeping employees happy and motivated will promote a professional and pleasant
first impression, and create a great work environment for your valued
a good example. Employees watch you and use your example as the model for how to
behave towards their job and towards your customers. Be a good role model by
arriving on time, having a good work ethic, being pleasant, dressing neatly,
and treating customers like gold.
the training that establishes the standards for your store. Effective training is a
must to show new employees their basic responsibilities, as well as the
standards you expect them to maintain. Establish a training manual that
explains standards for processing drop off orders, handling customer
complaints, method and frequency of cleaning various areas of the store, taking
vacation or sick days, earning raises, etc. Train a new employee yourself for
several days before leaving them on their own, or have your best employee
handle this important function.
financial incentives. Money is a good motivator. Why not have an ongoing contest for
employees, where they are encouraged to come up with effective and creative
ideas for improving productivity at the laundry? Offer a bonus for the best
idea of the month. Or, set a standard amount given for any usable idea or tip
that improves customer service, increases traffic during slow times, etc.
Remember, your employees are “on the front line” every day and probably have
some good ideas, if they are encouraged to share what they know.
employees the power to make on-the-spot decisions. For example, after setting
up parameters upfront, allow each employee to do whatever it takes to resolve a
customer complaint, on-the-spot. This will let the employee know they have a
say in dealing with customers, and customers will appreciate not waiting to
have their problems solved. This is good employee relations, and good customer
to give compliments. Evaluate and discuss each employee’s performance on a regular basis.
As part of this process, include both positive and negative input if necessary.
Suggest ways to improve their performance, earn raises, win bonuses and meet
their goals. Ongoing, don’t be stingy with compliments for punctuality,
professionalism, having a great attitude, keeping the laundry spotless, etc.
regular staff meetings. Meetings let you pass on new information or policy changes to everyone
at the same time. They also serve as a forum for employees to share their
ideas. An occasional meeting on a particular topic or problem may also be
appropriate. Staff meetings are also the perfect time to award employees their
bonuses for good ideas, and to congratulate them in front of their peers.
the value of teamwork. Remind employees individually and when together that they are all part
of a team working towards a common goal.
surprise employees with something fun. Spontaneous gestures like bringing in donuts
one morning, or ordering a pizza with the works some evenings, go a long way
towards keeping the atmosphere light and letting employees know their
dedication is noticed and appreciated.
birthdays and dates of hire. For an employee’s birthday, buy a card and ask
everyone to sign it, bring in a cake, or take the group out for a “Happy
Birthday” lunch. On anniversaries of an employee’s hiring day, present them with
a nice card, surprise them with a cute but inexpensive gift, or simply take
them aside and thank them for their hard work on your behalf.
employee raffles to encourage good work habits. Ask employees what they
might like to win – perhaps two tickets to a movie, a manicure, or lunch at a
local restaurant. Also ask for ideas on how an employee gets to enter the
raffle, such as one entry per week for each week of being on time for all
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